
If you're serious about growing your business through digital marketing, you're in the right place. At Bizperity, we offer free, structured online courses designed to teach small and medium-sized business owners the marketing knowledge they’ve been missing.
Why free? Because most providers sell services—not education. We’re here to change that.
Our lessons are clear, practical, and built to help you implement proven strategies fast. No fluff. No endless podcasts. Just the essential marketing skills you need to succeed.
Subscribe now and start building a smarter marketing system.
You can watch our educational series on the Bizperity YouTube Channel or read the companion guidebooks that include everything covered in the series and additional information to help you understand the essential best practices and marketing concepts we cover in the video series. Match our content to your preferred learning style.
We are uploading new videos every week. We have 24 videos already uploaded and available to watch for free!
Watch the entire series of videos, part of our new program, Building a Better Marketing System, teaching you the latest best practices in digital marketing. Designed for business owners, entrepreneurs, business consultants, and marketing professionals. Learn what you don't know you don't know about digital marketing. Our educational series includes the Series Introduction (5 videos); 5 Courses, 11 Micro-courses, and 45 Micro-lessons (50 videos in all)!
See a description of the video courses and download the complete list of all 50 video lessons.
Read the eBooks and learn how to apply our approach to Building a Better Marketing System.
See the List of eBooks used in our educational program.
Follow the links to download the entire series.
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Download for Free!
Building a Better Marketing System covers the essential best practices you need to know to effectively market your business. Follow along as we upload new micro-lessons each week.
[UPLOADING VIDEOS NOW]
See our list of video lessons.
Watch for Free!
Read our Introduction to our Marketing Program. and find out how easy it is to build a better marketing system. Then click below for access to our eBook series of courses. It's all free.
With over forty years of business experience, Bruce has become a trusted leader in digital marketing and digital media. No one has done more to bring enterprise level insights into the world of small business marketing. He has written books on digital marketing, content marketing, performance management, performance marketing, and filmmaking (a useful guide to increase your video production skills for content marketing campaigns).
Read about Bruce and the story behind the founding of Bizperity.
These figures highlight a critical challenge—most small businesses are handling marketing without the expertise or resources of marketing professionals or digital agencies. This gap presents an opportunity for strategic guidance, training, and better strategic planning to help small business owners market more effectively.
"So, what’s the answer? Small business owners need marketing strategies tailored to their unique challenges
Small businesses represent 99% of all business in the U.S. Less than 1% are enterprise businesses (with more than 500 employees). 81% of small businesses are sole operators, having no employees other than the owner. 16% of small businesses have only between 1 and 19 employees. Small businesses don't have the resources that larger business have but there are smart ways to work with marketing professionals to help you market your business for success.
71% of small businesses do their own marketing without the help of a Marketing Manager. Another 21% employ a Marketing Manager. Only 8% of small businesses work with a digital agency. The biggest marketing challenge for small businesses is trying to do it themselves without help from marketing professionals.
Most small businesses poorly define their brand or find the language they need to express their brand promise to their customers. Improving their branding is the most valuable improvement they can make.
Managing the Customer Journey is the job of a Marketing Director. If you are doing this yourself you need to learn how to create campaigns, define key conversions, and measure KPIs to confirm those conversions.
Our 15 Basic Campaigns simplify the campaign creation process, allowing you to choose campaigns that fulfill specific marketing goals, complete with defined conversions and key metrics to measure those conversions (KPIs).
We describe both paid for and free marketing channels and who you how to test which ones work best for your business and your budget. This is the second step in Campaign Strategy, often overlooked by small businesses.
Whether you are working in traditional media or online ads, we show you how to create ads with all the key elements, even when using online ads that drive traffic to a landing page.
Our Quick Start Marketing Strategies cover six main business categories, and 20 specific business models commonly found in any small town or small community. Our Quick Start Marketing Strategies simplify the tasks of creating campaigns and building a marketing system.
We also offer a Community Workshop that is free to small businesses. Contact your local Economic Development Organization (EDO) or other local business organization and ask them to sponsor a workshop in your community.
(available throughout the U.S.)
See more about our Community Workshops
Subscribe for Expert Marketing Insights and receive exclusive updates, industry trends, expert advice, and much more.
Gain practical strategies and expert knowledge to boost your business and transform how you create and implement your marketing strategy and advertising campaigns. Here are direct links to the main sections of our Content Library:
See our Quick Start Marketing Strategies, 20 business models in these six categories:
Our Content Library contains the simplest and clearest explanations of modern marketing best practices. Start with our Marketing Tools and learn what you don't know about marketing in the modern era.
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