We are living in a fractured media market and the disruptive technology that started it all is continuing to drive this trend even farther in the immediate future. It began over twenty years ago with the commercialization of the World Wide Web. It accelerated with the arrival of paid for and organic search. It broke up business models in the music industry with the introduction of the iPod and MP3 players. It wore away revenues in the newspaper industry and continues to challenge print. Then it turned marketing on its head with the explosion of social media. Most recently, it has disrupted a century of old media habits with the rise of mobile, particularly in the form of smart phones and tablet computing.
This has changed much about how we communicate, collaborate, learn, work and engage with each other on a daily basis. (Continue Reading)